Columbus, Ohio

Blog World and New Media Expo 2009 Wrap Up

I’m back from Blog World and New Media Expo 2009. What a weekend! At first I didn’t know what to think of the weekend but now that I’m home going through all the swag and business cards I gathered, I think the  Blog World and New Media Expo merger was a good thing.

The trip started early Wednesday morning for me. Without even leaving Columbus, I ran into Lewis Howes at the Airport. What a great guy too! I’ve seen him at other events including this year’s PodCamp Ohio but never actually had the opportunity to talk with him. It was awesome to connect, it’s not every day you meet a book author!

Once in Las Vegas, I met up with the Blubrry/RawVoice team. For the rest of the day we hung out at the pool, figured out our plan for the weekend, and then had dinner. That evening most of us were up till 1am networking at the Tempo lounge/bar. We ran into a lot of folks that evening including Average Betty, Kosso, and Geekazine. It was also great meeting with the rest of the team (Rob, Michael, Jenni, Cathy, Todd, Barry, Jeff, Brian).

Thursday morning Brian (Bj) and I walked down to the Peppermill for breakfast to check it out. Bj pointed out that the parking lot was nearly empty, but the inside was packed! Before we ate we checked out the lounge room where the Blubrry Party was going to take place. I was blown away by how cool it was. I’ll get into more detail later in this post! Bj and I then had breakfast, which I must say was awesome!

Later that morning we went to the convention center to setup our Blubrry exhibitor booth. Somehow I talked Rob and Brian into folding the t-shirts, which became T-ShirtFoldingCamp.  Below is a picture of our show notes pad (swag), Blubrry Party invite with drink tickets, Blubrry sticker, PowerPress handout and our new Blog Louder t-shirt. Oh, and Ty wanted to be in the picture too!

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Once we had the booth setup, we returned to the Peppermill with the entire team for lunch. After lunch we relaxed at the Hilton’s hot tub.

That evening the Blubrry/RawVoice team went out to dinner at the Les Artistes Steakhouse for dinner. This was our only real chance to get everyone together, so we made the best of it. I had an excellent steak and I can honestly say I did not need any Worcestershire sauce.

After dinner, most of the team went to the Tempo Louge to wind down. Unfortunately, I was dead tired and had to crash early.

Friday was the big day. I woke up early that morning to run through my slides for my session on Setting up WordPress for Podcasting at WordCamp Las Vegas held within the Blog World exhibit floor. We then headed over to the convention center pumped for the expo. Through the day traffic was heavy, I didn’t get to eat lunch until 2, and at that point all of the concessions were out of food. At 12:45 I had my session, which went ok except for the interruption by the exhibit hall speaker system. Promptly after my session I spoke with a number of interesting folks and exchanged business cards. Back at the booth traffic was still heavy. Unlike previous years, our podcast show note pads were not the most popular item folks were grabbing from our booth. Believe it or not, our hand outs were more popular than our swag. We handed out a lot of sheets about our podcasting communities, services and Blubrry PowerPress podcasting plugin for WordPress. The same was true for Saturday as well as Friday, folks were more interested in what we did than our t-shirts and show note pads.

Friday evening we had dinner at Casa Nicola. Company was great, but the food was awful. This was really the only bad meal I had all weekend.

Friday night was the Blubrry BlogLouder party! We arrived about 30 minutes early, which gave us time to figure out the place and down a couple drinks. Promptly at 9:00 pm, folks started making there way in and before I knew it the place was packed. Bj’s fiancee Aileen and Mat Luschek organized the party and they did an awesome job! For the first 2 hours they had 2 show girls greet guests as they came in and later in the evening Tiny Elvis and a Magician entertained guests. There was plenty of food and a live DJ as well. Here’s a link to Mat’s flickr page of party photos.

Saturday morning Brian, Rob and I had breakfast at the Paradise Cafe in the Hilton. I had really good buttermilk pancakes, another surprise as I was expecting mediocre breakfast.

After breakfast started day two of the Blubrry booth at Blog World. Traffic was lighter, even so we still did some networking and helped out a few Blubrry members. At noon they started setting up concessions with platters of different foods and a couple cash bars. I am not sure if that was planned or not, I had no idea they were going to do that. You would think they would have done that Friday as well as Saturday.

When the floor closed at 3:30, we spent the next hour and a half shipping all of the T-shirts, signage and swag. We carried all our packages to the The Fedex Kinkos on the north end of the convention center. We didn’t know there was a Kinko’s in the south end where we were. The Fedex Kinkos we went to refused to add insurance to our packages since they were being shipped ground rather than 1-2 day air. I can’t believe you can’t insure packages shipped FedEX unless it is air. Our main concern was our company signage, we just invested a lot of money into our banners, it would suck if they were damaged soon after the expo. FedEX, this is a real problem, you know you can ship ground packages with insurance with your main competitor UPS?

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Once the expo packages were sorted, everyone went back to their rooms to take power naps, showers, etc… I took the time to catch up on email and twitter.

That Saturday night Blog World hosted a BBQ poolside at the Hilton. At the last minute, we grabbed some stickers and t-shirts in case we wanted to do some networking. Once we got there we all came to a consensus that we should take a break and just hang out and have a little fun. I didn’t expect the BBQ to be any good, but I have to admit that the ribs were actually the best I’ve had in a while. I also had a Bud Light aluminum bottle, first time I seen them before. Following the BBQ was Tech Karaoke. A lot of the gang stayed later for that, unfortunately I was pretty tired and called it a night.

Some vendors that stood out this year were FatBurger, Ford, Healthy Choice, Adam Corolla and TechSmith. I never herd of FatBurger so it was great to hear about the company as well as sample some of their burgers. They gave all their burgers sizes similar to T-shirts except for their very large burger. Sizes are S, M, L, XL, and WTF. The WTF size is just that! Ford had a pretty cool booth actually, it was rather large and clean (not a lot of junk all over). It wasn’t until we stopped at the booth that we found out we could test drive some cars outside. So Bj test drove a Taurus SHO and I test drove a Mustang GT. Pretty neat cars, that Mustang was fast!  Healthy Choice was giving away samples of their food. I have to thank Healthy Choice actually, without their booth I would not have had any food on Friday. I’m a big Adam Corolla fan and was looking forward to the Top Gear TV show last year that unfortunately was canceled (stupid networks). I’m glad to see that he had a table at the expo. I think it was a smart move, it’s an indication that he is taking podcasting seriously. TechSmith also had a booth. They have a new mascot called Screennoms, which adds a more informal way for them to market their brand. Smart idea Betsy! Here’s a pic of some of the swag I got.

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In my opinion, This year’s Blog World and New Media Expo was a success. I am rather baffled by how many podcasting companies were not present at the expo. Even if the attendance wasn’t what they expected, at least having a small booth would send a better message to the public that they support the industry. Either way, I can’t wait until next year and you better believe Blubrry will be there!

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